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Jakob Utgård

- Associate Professor
School EIT faglig
School of Economics, Innovation and Technology

Background

Jakob Utgård is associate professor of marketing at Kristiania University College. He teaches marketing channels and ethics and sustainability.

His research topics are marketing, ethics and sustainability.

Areas of expertise

Employee details

Scientific Publications
Utgård, Jakob (2023). Environmental certifications and customer satisfaction: evidence from kindergartens. Management of Environmental Quality (MEQ). ISSN 1477-7835. 34(6) p 1607-1625. doi:
10.1108/MEQ-12-2022-0335

Utgård, Jakob (2019). Regulering for bærekraft? Effektene av pliktig samfunnsansvarsrapportering. Magma forskning og viten. ISSN 1500-0788. (5) p 45-50.
FULLTEKST

Utgård, Jakob (2018). Retail chains’ corporate social responsibility communication. Journal of Business Ethics. ISSN 0167-4544. 147(2) p 385-400. doi:
10.1007/s10551-015-2952-2

Gaustad, Tarje, Utgård, Jakob & Fitzsimons, Gavan J. (2018). When accidents are good for a brand. Journal of Business Research. ISSN 0148-2963. p 1-9. doi:
10.1016/j.jbusres.2018.10.040

Utgård, Jakob, Nygaard, Arne & Dahlstrøm, Robert (2015). Franchising, local market characteristics and alcohol sales to minors . Journal of Business Research. ISSN 0148-2963. 68(10) p 2117-2124. doi:
10.1016/j.jbusres.2015.03.010

Utgård, Jakob (2015). Organizational form, local market structure and corporate social performance in retail. Handelshøyskolen BI. ISBN 978-82-8247-098-8. (2/2015)
Nygaard, Arne & Utgård, Jakob (2012). En kunnskapsbasert varehandel. Magma forskning og viten. ISSN 1500-0788. 15(1) p 61-68.
FULLTEKST
Dissemination
Utgård, Jakob & Gaustad, Tarje Børsum (2023). Carbon Emission Reductions versus Offsets: Consumer Perceptions of Firm Environmental Sustainability.
Utgård, Jakob (2023). Environmental certifications and customer satisfaction: Evidence from kindergartens.
Utgård, Jakob & Gaustad, Tarje Børsum (2023). How Corporate Social Responsibility Influences Price Expectations: The Moderating Effect of Price Image.
Utgård, Jakob & Gaustad, Tarje Børsum (2022). Firm carbon emission reduction strategies and perceived sustainability.
Utgård, Jakob & Guillen-Royo, Monica (2022). Advertising and subjective wellbeing: Evidence from the European Social Survey.
Utgård, Jakob (2022). Marketing og bærekraft - identifisering av forretningsmuligheter. Paneldebatt.
Utgård, Jakob (2021). Er bedriften din klar til å selge mindre for å redde kloden? Dagens Perspektiv. ISSN 2535-6801.
FULLTEKST

Utgård, Jakob & Mamen, Anders Mathias (2019). Korrelasjon er ikke kausalitet: En oppfordring til mer bruk av eksperimenter i markedsanalyse. Analysen - Norges Markedsanalyseforening. (2) p 17-17.
Utgård, Jakob (2017). Er samfunnsansvar lønnsomt? Magma forskning og viten. ISSN 1500-0788. (7) p 24-30.
Utgård, Jakob (2017). Er samfunnsansvar lønnsomt? Innsikt fra nyere forskning.
Gaustad, Tarje, Utgård, Jakob & Fitzsimons, Gavan J. (2013). How Accidents Can Be Good For the Brand: The Role of Accident-Brand Stereotype Match and Self-Brand Congruity in User Accidents.
Utgård, Jakob (2013). Ulønsam openheit? - Ein diskusjon om offentlege leverandørlister.
Utgård, Jakob & Gaustad, Tarje (2013). Employee Misbehavior: The Effect of Employee Typicality on Brand Evaluations.
Gaustad, Tarje, Utgård, Jakob & Fitzsimons, Gavan J. (2012). How Accidents Can Be Good For the Brand: The Role of Accident-Brand Stereotype Match and Self-Brand Congruity in User Accidents.
Utgård, Jakob (2011). Online Communities and Consumer Misbehavior.
Product
Utgård, Jakob & Ind, Nicholas Jonathan (2023). Sustainable Online Food Retailing at Oda.com.

Jakob Utgård

Background

Areas of expertise

Employee details

Research

Scientific Publications

Dissemination

Product